The design culture of Steve Jobs

Last April, during the Salone del Mobile in Milano, I participated at the Conference “L’Italia di Steve jobs”. It was the opportunity to compare the way of doing design at Apple with – on one side – the design culture of large US corporations and – on the other – with the way of doing design in Italian design-oriented companies.

I personally was involved in design projects with Apple only during the period while Jobs was out [in 1989 at Sottsass Associati I led the ‘Figaro’ tablet project, and later in ’96 and ’97 I participated in two Apple Design Projects with Domus Academy], but of course I’ve been following Apple’s work and read the biography to understand more about his influence and relationship with Apple’s design team.