I am a design consultant based in Chicago. I live between Chicago, Milano and Istanbul.

In 2010 I co-founded with Defne Koz the studio Koz Susani Design, where I am responsible of the disciplines of Experience Design, Interaction Design and Strategic Design.

My main interest is in combining high technology with emotional design, aesthetic sensibility with strategic thinking, and using my design vision to drive toward a more human future.

Among our recent projects are an Experience Vision for Allstate, second largest insurance company in USA, the Experience Design of NextTV, a ‘cloud-TV’ tablet app with MIT MediaLab in USA, branding/packaging for Arcelik, Nestle and Unilever, and the Design Language coordination for Panasonic Japan.

My background combines experiences as a design consultant – with Koz Susani Design, DARC, and Sottsass Associati – and Corporate Design – with Olivetti and Motorola. This gives me a valuable insight on how to best drive design in both contexts.

I designed for companies like 3M, Allstate, Apple, bTicino, Crate&Barrel, Fontana Arte, Motorola, NTT Japan, Logitech, Mediaset, Mitsubishi, Nissan, Olivetti, Panasonic, Philips, Seiko, Tokyo Gas, Toshiba, Zumtobel.

In USA, from 2000 to 2009, as an executive in Motorola’s Global Consumer Experience Design, I led the culture-change toward a design-oriented, experience-driven company:

  1. as Director of Advanced Concepts, I conceived the strategy of “thin-design” that generated RAZR, one of the company’s most successful products;
  2. as Director of Strategic Design, I led the design vision of Seamless Mobility, coordinating the experiences of all Motorola’s business units: Mobile, Home and Car;
  3. as Vice President of Digital Design, I led the design of MOTOBLUR, the social-networking-focused experience that drove Motorola back in the market of smart phones in late 2009.

The first Design Vision I led in Motorola, “New Life Forms”, defined Motorola as “…the undisputed king of the hill in the future department…” (The Wall Street Journal, March 2001).

In Italy, from 1993 to 1999, I established and directed DARC studio (Domus Academy Research Center), pioneering design innovation in fields like Interaction Design, Strategic Design and Design of Materials.

I began my career with Ettore Sottsass, the undisputed icon of 20th Century design, first at Olivetti Design, then as Associated Partner of his studio, Sottsass Associati.

My works have been shown in exhibitions at Triennale di Milano, Memphis Gallery Milano, Centre Pompidou Paris, Axis Gallery Tokyo, Grand Palais Paris, and Design Museum London.

Our designs won the Innovation Award at IMM Koeln, the Top Award for Interface Design at IF Hanover, the Honorable Mention in ID Magazine’s Interface Design Award, the Nomination at the Europrix European Prize and at the Moebius European Prize, the Grand Prize at the Mitsubishi International Design Competition, and the ID Magazine Concept Design Award.

I established the Interaction Design course at Domus Academy in Milan, have been on the advisory board of Domus Academy, of the Interaction Design Institute in Ivrea, Italy, and of the New School of Architecture in San Diego; I was Visiting Professor and External Examiner at the Royal College of Art in London, and Professor of New Media at the University of Siena’s Department of Communication Science.

I co-authored the books “Auras of Knowledge” (Liguori Edizioni), “Interface Design” (Domus Academy Edizioni), “Seamless Media (NTT Japan), “The Solid Side” (Philips Design), “Service Design” (Koeln University), “Presence, New Media for Older People” (Netherlands Design Institute), and wrote articles for the magazines Domus, Interni, ICC Japan, Axis Japan, and FP Japan.

I gave keynote speeches, lectures and seminars at “Doors of Perception” (Amsterdam), “Ars Electronica” (Linz), “Mobile HCI” (Salzburg), “Scope” (Wien), “COOP/CSCW” (Marseille), “Alldesign” (Istanbul), Les Atelier (Paris), Institute of Contemporary Arts (London), RMIT Melbourne (Australia), Hochschule der Kunst (Berlin), RCA (London), “Designing Futures” (Australia), MIT MediaLab (Cambridge), AIGA (Boston), Center for Creative Studies (Detroit).


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